ci360
Customer insights are a terrible thing to waste.
Tell Me More

Customer Research

What if you knew ...

  • Which customers will leave in 12 months?
  • What performance issues result in poor value delivery to your customers?
  • Which customers are willing to pay more?
  • Which customers would be receptive to expanding purchases of your services/products?
  • Which customers are promoters?

Quick facts:

  • According to Forrester it is 5X more expensive to acquire a new customer than to retain a current one.
  • A 2% increase in retention has the same effect as decreasing costs by 10%, according to Emmett Murphy ‘Leading Edge of Chaos.’
  • According to Bain & Company, increasing customer retention by 5% increases profits by 25% to 95%
  • A report from McKinsey shows higher customer satisfaction scores = revenue growth of 10% to 15%.

Due Diligence

What if you knew ...

  • How to uncover information that improves your acquisition valuation accuracy?
  • How to increase the valuation by understanding why customers do business with a company and not a competitor?
  • The challenges faced post-acquisition integration and how to handle them?
  • The future revenue stream by measuring customer loyalty?
  • Is the acquisition of a new brand going to require significant effort to integrate with your existing brand?
  • How to uncover information that improves your acquisition valuation accuracy?
  • How to increase the valuation by understanding why customers do business with a company and not a competitor?
  • The challenges faced post-acquisition integration and how to handle them?
  • The future revenue stream by measuring customer loyalty?
  • Is the acquisition of a new brand going to require significant effort to integrate with your existing brand?

If you only speak to the seller, you may not be getting the whole story. The customer is the most valuable asset.

Forward-looking due diligence seeks to understand why customers chose to write checks to the Company, to be sold or acquired. You MUST understand why the customer does business with the Company to have the most accurate and complete assessment of the asset value. Traditional due diligence focuses on past financial performance — a look in the rear-view mirror.

Pre-Acquisition:

  • Identify risks/strengths of future revenueweaknesses
  • Gauge operational strengths and weaknesses
  • Assess competitive threatsweaknesses
  • Measure strength of customer relationshipsweaknesses
  • Reduce risk of underpricing/overpricing transactionweaknesses

Post-Acquisition and Integration:

  • Identify risks/strengths of future revenueweaknesses
  • Outline a path for organizational improvements
  • Establish a baseline for continuous assessment of customer satisfaction and loyalty

Market Research

What if you knew ...

  • If the strategic plan is aligned with market demands?
  • The cultural, reputational, regulatory, supply chain risks?
  • If the new product will be bought?
  • What new markets are most responsive to your value proposition?
  • What your competitors are doing in their new markets?
  • How customers in a new market area may want your product/services customized based on their unique regional needs?
  • How your brand is perceived in different markets?

What Can You Expect to Get Out of It?

Whether you are expanding into a new market by growing or acquiring a new company, we can design a custom research solution to meet your needs.

Our offerings include:

  • Market Studies
  • Brand Studies
  • Competitive Studies
  • Win/Loss Studies
  • Market Area Research; i.e. demographic and psychographic profiles
  • Site Visits; audit/validate customer and company sites
  • Market Entry; labor code, employment laws, local regulations, etc.

Employee Research

What if you knew ...

  • How your company’s culture drives engaged employees?
  • How you could turn more employees into your most effective recruiters?
  • The level of engagement and satisfaction of all employees?
  • Your strengths, best practices, potential risks and opportunities for improvement?
  • The success rate of the current organizational policies and programs?
  • The training, enhancements and career advancement needs of your employees?
  • How your employees in the field believe you can best save money?
  • What types of employees will leave you in the near term and why?

What to Expect

Focused on how your corporate culture drives employee retention, employee recruiting and employee thought leadership for improving your value proposition.

Highly engaged employees are 38% more likely to have above average productivity – Workplace Research Foundation.

Companies who implement regular employee feedback have turnover rates that are 15% lower than those that have no feedback – Gallup.

About Us

About Us

We Love Data

We have provided clients worldwide with the most comprehensive, creative, and accurate research available. We have served many clients, large and small. We consistently demonstrate the ability to serve a diverse variety of industries and companies, from heavy equipment manufacturing to commercial software to healthcare and five star hotels.

Why Us?

Our solution is the delivery of real-time, accurate, and objective customer and market information to allow businesses to make better and faster operational and strategic business decisions. We have found customers to be the best source of competitive differentiation information. The in-depth, qualitative and highly customizable methodologies we employ provide clients with clear, concise and actionable information.

Contact Us

We love helping businesses thrive. So contact us, and let's see how we can help you impact your business growth.

  • Phone: 833-337-2196
  • Email:
  • Address: #8 Northside Square, Starnes Building, Ellijay GA 30540